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Weekly intel for Abby Bogart
Week of 2026-04-16
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Priority 9-10 Act now 7-8 This week 5-6 Monitor 3-4 Low 1-2 Info
Portfolio Health vs 2026-04-09
1
Overdue Renewals
2
Renewals Next 30d
↑1
5
Renewals Next 90d
4
Expansion Candidates
↑2
Total ARR at Risk: $691,244↓$279,468 7 of 13 accounts with signals
Your Week at a Glance
Portfolio pulse — what's moving across your book
Your portfolio holds 13 accounts with $1.4M+ ARR, 5 renewals inside 90 days (2 critical at <30d), and 2 overdue items requiring immediate attention.
Macro tailwind: Cornerstone completed its Peoples Bank acquisition in March, consolidating under one enterprise agreement — 15K+ client capacity and immediate expansion runway.
Fairway promoted Holly Mattson to drive nationwide LO recruitment — headcount growth signals upsell timing across Key Accounts.
Your critical path: close First Home (15 days, $191K) and Homeowners Financial (15 days, $90K), confirm Canopy PHR timing (41 days, $53K), and lock Luminate expansion before their -74d overdue status becomes a compliance audit trigger.
✅ Monday Morning To-Dosspecific actions, named owners, this week
Call Eric McCall at First Home Mortgage by Wednesday — confirm signature timeline and close DBO discussion before May 1 cancellation window opens.
➕ Calendar
Follow up with Pam Carrington at Cornerstone this week on pending pricing proposal — Peoples Bank acquisition creates immediate expansion runway (propose 20-seat bump).
➕ Calendar
Contact Chris Lavigne at Luminate Bank by Thursday to confirm renewal status — 74 days overdue with no active opp requires urgent clarification.
➕ Calendar
Schedule PHR with McKay Shoell at Canopy Mortgage for late April — renewal 41 days out, seat fill at 104%, hiring signals growth (propose 10-seat expansion).
➕ Calendar
Reach out to Leonard Krupinski at Fairway by Friday to congratulate on Holly Mattson's promotion and propose Q2 expansion targeting 1,149 producing-LO whitespace.
➕ Calendar
0
New Joiners
13
Active Accounts
0
Signals
4
Urgent
🚨 Urgent This Week4 alerts
⚡ ACT THIS WEEK · Cornerstone Capital Bank, Ssb

Cornerstone completed Peoples Bank acquisition in March 2026, consolidating to one enterprise for National Retail Division.

Pam Carrington remains KDM. Account description says 'consolidated to one enterprise for the National Retail Division opening us up to support all of Cornerstone as of 12/9/25' — National Retail now has 30 LO seat min (starting with 36 LOs), 15K client capacity, 45K prospect capacity. Acquisition expands addressable LO population and budget. Status notes say 'Waiting on response to pricing proposal' — this is the upsell timing window.

Your Move
Follow up with Pam Carrington this week on the pending pricing proposal — Peoples Bank integration creates immediate expansion runway (more LOs, consolidated budget).
Homebot Angle
Acquisition consolidation = budget approval cycle. Cornerstone is splitting cost 60/40 with LOs, which de-risks corporate budget pressure. National Retail Division rollout opens door to seat expansion beyond the current 36 LOs. Timing: catch them before post-acquisition tech stack audit locks in vendors.
⚡ ACT THIS WEEK · Fairway Independent Mortgage Corporation

Fairway promoted Holly Mattson to drive nationwide LO recruitment.

Holly Mattson promoted March 2026 to lead LO recruitment nationwide. Fairway has 1,593 producing LOs but only 444 active on Homebot — 1,149 whitespace. 2 new LO roles posted April (Westlake Village CA, Redding CA). Account strategy mentions 'Leverage 5 Divisionals in New Sales Leadership' — Holly's promotion is the exec air cover for expansion. Leonard Krupinski is the KDM.

Your Move
Reach out to Leonard Krupinski by Friday to congratulate on Holly's promotion and propose a Q2 expansion plan targeting the 1,149 producing-LO whitespace.
Homebot Angle
Holly's mandate is nationwide recruitment = headcount growth = more seats needed. Fairway renewed 1/12/26 under new unlimited pricing ($180/mo Pro, $135/mo Starter). 28% penetration of producing LOs is low for a Key Account. Whitespace pitch: 1,149 producing LOs × $135/mo × 30% conversion = $557K ARR expansion potential. Grant Horvath owns this relationship — this is his Q2 upsell motion.
⚡ ACT THIS WEEK · Waterstone Mortgage Corporation

Waterstone recognized as top lender by Housing New Mexico and partnered with Friday Harbor to expand underwriting capacity.

March 2026: Waterstone recognized as top lender by Housing New Mexico and announced partnership with Friday Harbor to expand underwriting capacity. Hiring 3 roles (Accounting Associate, Processor III, Loan Partner II) signals operational scaling. 135 producing LOs vs 41 active on Homebot = 30% penetration. Ericka Smith (KDM) 'hand selects who can go on the account and struggles to fill the seats' per status notes — but capacity expansion + awards suggest budget/headcount momentum.

Your Move
Schedule a call with Ericka Smith in May (after renewal window) to pitch seat expansion tied to Friday Harbor partnership and New Mexico market recognition.
➕ CalendarCSM
Homebot Angle
Awards + capacity expansion = culture-forward company investing in tools. Risk notes say Ericka 'does not want everybody on the homebot plan' — but Friday Harbor partnership changes the math (more volume = more LOs needing tools). Current seat fill at 130% (39 vs 30 contracted) already proves demand exceeds supply. Timing: catch her after 8/15 renewal closes, pitch 20-seat expansion tied to underwriting capacity growth.
⚡ ACT THIS WEEK · First Home Mortgage Corporation

First Home Mortgage named one of Mortgage Executive Magazine's Top 50 Best Companies to Work For.

March 2026 recognition signals cultural investment. 119 producing LOs vs 58 active = 49% penetration (decent but room to grow). Hiring Product Development Specialist suggests innovation focus. Renewal is 15 days out at Committed stage — this is NOT the time for expansion pitch, but worth noting for post-renewal upsell conversation.

Your Move
After May 15 renewal closes, reach out to Eric McCall to discuss seat expansion tied to Best Companies recognition and Product Development hire.
Homebot Angle
Awards = culture-forward companies invest in LO tools. Client capacity at 84%, engagement at 51% — adoption is healthy but not maxed. Post-renewal timing avoids complicating the close. Expansion lever: 61 producing LOs not on Homebot × $152/mo (current effective seat price) = $111K ARR whitespace.
🔄 Renewal Action Queue7 accounts
OverdueNEW
Luminate Bank
74 days overdue
Contact Chris Lavigne this week to confirm renewal status — if contract lapsed, urgent reactivation conversation required.
Account shows strong health (92.5% seat utilization, 127% client capacity filled, green sentiment) but renewal date shows -74 days with no opp. Status notes mention 'expansion through new hires' strategy. May be a paperwork lag post-Luminate Home Loans reorg (Feb 2025) or unreported renewal — needs immediate clarification before this becomes a compliance audit flag.
⚠ Needs human review: Renewal date 2/1/2026 is 74 days overdue with no active opp in SF — verify if contract already renewed under new terms or if this is a data hygiene issue.
$178,800/yr
ARR
CriticalCommit↑ Was Approaching
First Home Mortgage Corporation
15 days until renewal
Call Eric McCall by Wednesday to confirm signature timeline and close DBO discussion before May 1 cancellation window.
Committed stage with $191K renewal 15 days out. Status notes flag Eric as 'tough to reach' with 'inconsistent communication' — last contact appears to be 3/28. Account strategy says to 'reach out to champion to help connect' but Next Steps (from account-level) say 'Reach out to our champion to help connect with Eric McCall.' Client capacity at 84%, engagement healthy at 50.9%. This is a close-the-loop moment before 60-day cancellation clause triggers.
Your plan:Discuss DBO
🔗 SF Opp· Committed
$191,400/yr
ARR
Critical
Homeowners Financial Group Usa, Llc
15 days until renewal
Reach out to POC this week to move renewal from Anticipated to Committed stage and explore expansion conversation around ListReports replacement.
Renewal 15 days out at $90K contractual ARR ($101K Finance ARR). Still at Renewal Anticipated stage with no recent motion signals in status notes. Account notes say 'no expansion will be considered this year' (3/20/23, outdated) but CSM next step mentions ListReports being phased out — potential expansion wedge. Seat fill at 99%, client utilization at 80%, engagement healthy at 51.5%. Need signature before May 1.
Your plan:Have discussion about expansion now that they are getting rid of ListReports
🔗 SF Opp· Renewal Anticipated
➕ CalendarCSM
$101,880/yr
ARR
Approaching
Canopy Mortgage, Llc
41 days until renewal
Schedule PHR with McKay Shoell for late April to prep pricing proposal and confirm renewal motion before 60-day window closes.
Renewal 41 days out at $53K ARR (Finance ARR shows $0 — likely not yet invoiced post-split from Box). CSM next step says 'PHR in Feb' but that's past — need to reschedule. Account split from Box in Sept 2025, now separate billing. Seat fill at 104% (26 filled vs 25 contracted = $200 overage already), client utilization at 95%. Hiring signals (Senior Underwriter, HR Partner, LO roles) suggest growth — PHR timing is right to discuss seat expansion alongside renewal.
Your plan:PHR in Feb
🔗 SF Opp· Renewal Anticipated
$53,040/yr
ARR
Approaching
Primelending, A Plainscapital Company
41 days until renewal
Grant Horvath: Schedule PHR with Steve Thompson for early May to prep $448K renewal and explore producing-LO whitespace (462 producing vs 218 active = 244 seat opportunity).
Key Account renewal 41 days out at $448K ARR. Unlimited seats, 120K client capacity at 63% utilization. Hiring 2 LO roles in April signals headcount growth. Account notes say 'ALL requests go to Jeff Slaughter for corporate approval on data' — data governance is tight. Grant owns this relationship; CSM role is health monitoring. Next step null — PHR should be scheduled now before 90-day contractual notice window.
🔗 SF Opp· Renewal Anticipated
➕ CalendarENT AEGrant Horvath
$443,880/yr
ARR
Approaching
Synergy One Lending, Inc.
46 days until renewal
Grant Horvath: Connect with Aaron Nemec by end of April to finalize TE integration and prep renewal motion — 12-month renewal confirmed last cycle, but FinFit risk remains.
Renewal 46 days out at $206K ARR (Finance) vs $120K contractual. Risk notes flag 'FinFit (S1L FinFit) is 100% a risk… Rob Shockley wants to cut contract to 6 months for more flexibility.' Strategy says 'S1L won't upgrade to Pro Plus until results improve.' CSM next step is 'Figure out TE with them!' — TE integration is the adoption unlock. 69% YoY volume growth + hiring (Bilingual Processor) = expansion potential IF adoption improves. Grant owns the relationship; this is a strategic account requiring exec-level engagement.
Your plan:Figure out TE with them!
🔗 SF Opp· Renewal Anticipated
➕ CalendarENT AEGrant Horvath
$205,992/yr
ARR
ApproachingNEW
Mld Mortgage Inc.
41 days until renewal
Schedule PHR with Coleen Bogle for late April to prep renewal and explore seat expansion (30 filled vs 20 contracted = 50% overage).
Renewal 41 days out at $66K ARR (Finance) vs $32K contractual. Seat fill at 150% (30 filled vs 20 contracted) + client capacity at 173% (17,318 vs 10,000) = significant overage revenue. CSM next step says 'PHR in January' but that's past. Status notes say 'Potential Enterprise' — this is the expansion conversation. Account is child of Zyng Mortgage per parent_account_id. Risk: 'Marketing not wanting to spend in this market.' No news signals but overages prove adoption is strong — pricing discussion should reflect usage reality.
Your plan:PHR in January
🔗 SF Opp· Renewal Anticipated
➕ CalendarCSM
$66,540/yr
ARR
🚀 Expansion Spotlight4 accounts
Cornerstone Capital Bank, Ssb
+$43K ARR
20 seats × $180/mo, absorbs acquisition growth
Signal
March 2026: completed Peoples Bank acquisition, consolidating National Retail Division under one enterprise (30 LO seat min, 15K client capacity). Hiring Builder LO + Community Development Manager signals branch expansion. Status notes say 'Waiting on response to pricing proposal' — motion is already in play.
Your Move
Follow up with Pam Carrington this week on pending pricing proposal — propose 20-seat expansion to absorb Peoples Bank LOs and new hires.
Luminate Bank
+$55K ARR
32K clients × $0.29/client + 20 seats × $145/mo
Signal
Acquired NJ Lender Corp (April 2024), reorged from Luminate Home Loans to Luminate Bank (Feb 2025). 300 producing LOs (25% penetration). Strategy says 'expansion through new hires' with 'potential for rapid bulk growth.' Client capacity at 127% utilization (61K used vs 48K contracted) = immediate need for capacity upgrade.
Your Move
After confirming renewal status with Chris Lavigne, propose client capacity expansion to 80K (current 48K exhausted) + 20 additional seats to capture producing LO whitespace.
Primelending, A Plainscapital Company
+$105K ARR
244 LOs × $180/mo × 24% conversion
Signal
April 2026: 462 producing LOs vs 218 active = 244 whitespace. Hiring 2 LO roles (Westlake Village CA, Redding CA). Unlimited seats contract at 63% client capacity utilization = plenty of runway. Account strategy says 'National demo + PrimeLending Event' — enterprise-wide activation play.
Your Move
Grant Horvath: Pitch enterprise activation campaign to Julia Hoffman targeting the 244 producing LOs not on Homebot — structured training + branch manager incentives to hit 60% penetration by Q3.
➕ CalendarENT AEGrant Horvath
Gold Star Mortgage Financial Group, Corporation
+$54K ARR
20 seats × $150/mo + 15K clients × $0.24/client
Signal
April 2026: 122 producing LOs vs 56 active = 46% penetration. Hiring 3 ops roles (Origination Support, Post Closer, Third Party Coordinator) suggests volume scaling. Client capacity at 127% (31,771 vs 25K contracted) = already in overage territory. CSM next step mentions 'Radiant Mortgage loves Homebot — opportunity there!' (Radiant is a DBA).
Your Move
Reach out to Eric Schultz in Q3 (after 10/15 renewal) to propose 20-seat expansion + 15K client capacity upgrade, positioning Radiant DBA rollout as the wedge.
➕ CalendarCSM
Account Details13 accounts
homebot HomeDrop · 2026-04-16