HomeDrop ๐Ÿ”ฅSignals warming up

Weekly intel for Emily Bryan
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Priority 9-10 Act now 7-8 This week 5-6 Monitor 3-4 Low 1-2 Info
Portfolio Health
1
Overdue Renewals
3
Renewals Next 30d
5
Renewals Next 90d
2
Expansion Candidates
Total ARR at Risk: $380,460 7 of 19 accounts with signals
Your Week at a Glance
Portfolio pulse โ€” what's moving across your book
19 accounts total with 4 renewals requiring immediate action this week โ€” 1 overdue, 3 inside the critical 30-day window representing $285K ARR.
Kitsap Credit Union renewal passed yesterday; follow-up with new CLO Jason Daves needed to reset the PHR timeline.
Lower ($225K ARR) and Del Norte ($43K ARR) both hit critical 21-27 day windows with proposals in flight but no recent engagement signal.
External signals are positive across the board: Lower earned HousingWire Tech100 recognition and is actively hiring (CRM Specialist + Licensed LO postings live April 5-12), Del Norte opened a new Southern branch in March signaling growth, and Mutual of Omaha announced wholesale expansion hiring in February.
Expansion whitespace at Guaranteed Rate (1,593 producing LOs vs 221 active = 1,372-LO gap) and Lower (329 producing vs 71 active) suggest near-term upsell conversations once current renewals close.
โœ… Monday Morning To-Dosspecific actions, named owners, this week
Call Jason Daves at Kitsap Credit Union by Thursday โ€” renewal passed 4/15, new CLO needs relationship reset and PHR scheduling to prove ROI before you send the proposal.
Call Kylie O'Toole at Lower by Wednesday โ€” renewal is 5/7 (21 days out), last action item is 4 months stale, need to confirm status and lock the Adam/Ernie meeting before the 60-day cancellation window closes.
Reach out to Marco Padilla at Del Norte Credit Union by Friday โ€” renewal is 5/13 (27 days out), sentiment green but last touchpoint is stale, ask if the new Southern branch (opened March 2026) creates capacity expansion needs.
Contact Josh Coleman and Vince Leisey at BHHS Ambassador by Wednesday โ€” renewal is 5/8 (22 days out), opp NextStep says 'We need to get their LO partner Prosperity back', confirm renewal status and discuss Prosperity partnership recovery.
0
New Joiners
19
Active Accounts
0
Signals
1
Urgent
๐Ÿšจ Urgent This Week1 alert
๐Ÿšจ ACT NOW ยท Kitsap Credit Union

New CLO Jason Daves joined; renewal passed 4/15 with no documented transition handoff.

Account notes flag 'NEW CLO - Jason Daves' but status notes still reference Matt Wech (VP of Sales) as decision maker. Last planned touchpoint was 10/31/2025 with Dave Hunter and Nichole McReynolds to 'prove ROI and Homebot story to new CLO Jason Daves.' That meeting is 5+ months old and the renewal date (4/15/2026) has passed. No engagement signal since. Zero LO engagement (0%) suggests adoption issues that need solving before the renewal conversation resets.

Your Move
Call Jason Daves by Thursday to introduce yourself, acknowledge the exec transition, confirm his priorities, and schedule a PHR. Separately ping Matt Wech to understand his role vs Jason's in the renewal approval chain.
Homebot Angle
New CLO typically means tech stack audit. If Jason wasn't part of the original decision, you're starting from zero on champion buy-in. The 46.8% client utilization is defensible but 0% LO engagement is not โ€” fix adoption first, then pitch renewal.
๐Ÿ”„ Renewal Action Queue4 accounts
Overdue
Kitsap Credit Union
1 days overdue
Call new CLO Jason Daves by Thursday to introduce yourself, acknowledge the exec transition, and schedule a PHR to prove ROI before you send the renewal proposal โ€” renewal passed 4/15 and the 60-day cancellation window is ticking.
Renewal was 4/15/2026 (1 day overdue). New CLO Jason Daves came in after contract was signed โ€” account notes say 'Prove ROI and Homebot story to new CLO Jason Daves.' Last planned touchpoint was 10/31/2025 meeting with Dave and Nichole. Client utilization is healthy (46.8%) but LO engagement is 0% โ€” adoption needs work before renewal conversation. Status notes identify Matt Wech as VP of Sales (decision maker). No engagement signal in recent weeks. PHR prep needed urgently.
$72,000/yr
ARR
Critical
Lower, Llc
21 days until renewal
Call Kylie O'Toole and Jennie by Wednesday to confirm renewal status and get the meeting with Adam and Ernie scheduled โ€” 21 days to close and the last action item (12/22/2025) is now 4 months stale.
Renewal 5/7/2026 (21 days out), $225K ARR. Stage is 'Renewal Anticipated' but no recent engagement documented. Account next steps say 'Call Kylie and Jennie to get meeting setup with Adam and Ernie' dated 12/22/2025 โ€” that's 115 days ago. Seat utilization is healthy (58.9%), LO engagement 54.6%. Lower just earned HousingWire Tech100 recognition (Feb 2026) and is actively hiring (CRM Specialist + Licensed LO roles posted April 5-12) โ€” growth signals support renewal, but you need confirmation of motion before the 60-day cancellation window closes.
๐Ÿ”— SF Oppยท Renewal Anticipated
$224,760/yr
ARR
Critical
Del Norte Credit Union
27 days until renewal
Reach out to Marco Padilla by Friday to confirm renewal timing and schedule a quick check-in โ€” renewal is 5/13 (27 days out), sentiment is green, but the last documented touchpoint is stale and you're entering the 60-day cancellation window.
Renewal 5/13/2026 (27 days out), $43.2K ARR. Stage 'Renewal Anticipated', sentiment green, but account next steps are from 1/5/2023 ('looking at expansion to 15K members'). Client utilization is healthy (45.7%), LO engagement low (20%). Del Norte opened a new Southern branch in March 2026 and launched a scholarship program โ€” growth signals are positive. Low-maintenance account but needs a pulse-check before the 30-day mark to confirm motion.
๐Ÿ”— SF Oppยท Renewal Anticipated
$43,200/yr
ARR
Critical
BHHS Ambassador Real Estate
22 days until renewal
Contact Josh Coleman and Vince Leisey by Wednesday to confirm renewal status and discuss the Prosperity partnership opportunity flagged in NextStep โ€” 22 days to close and the LO partner churn is a retention risk.
Renewal 5/8/2026 (22 days out), $40.5K ARR. Opp NextStep says 'We need to get their LO partner Prosperity back!' โ€” suggests co-sponsor revenue was lost when Prosperity churned. Seat utilization and client utilization both 0% (agents upload their own data, no corp tracking). Account notes confirm chargeback model ($13.50/agent) and that agents own their data. Renewal risk is low (agents choose to stay) but Prosperity partnership gap could affect perceived value. CSM needs to surface the Prosperity conversation and confirm the renewal is on track.
Your plan:We need to get their LO partner Prosperity back!
๐Ÿ”— SF Oppยท Renewal Anticipated
$40,500/yr
ARR
๐Ÿš€ Expansion Spotlight3 accounts
Lower, Llc
+$82K ARR
68 more seats ร— $165/mo ร— 80% adoption
Signal
Lower has 329 producing LOs (NMLS data) but only 71 active on Homebot โ€” 258-LO whitespace. April 2026 job postings (CRM Specialist, Licensed LO) + HousingWire Tech100 recognition signal continued growth. Current contract: 112 seats, 66 filled (41% unfilled capacity). Loan volume up 7.1% YoY ($5.8B trailing 12mo). Hiring + growth + unfilled seats = upsell timing.
Your Move
Once the 5/7 renewal closes, schedule a post-renewal check-in with Kylie O'Toole and James Duncan in June to surface the producing-LO whitespace (258 LOs not on Homebot) and propose a seat-count increase to 180-200 seats to capture the mid-tier producers currently outside the platform.
Guaranteed Rate, Inc.
+$720K ARR
Consumer Direct full enterprise deal per open opp
Signal
Guaranteed Rate has 1,593 producing LOs but only 170 active on Homebot โ€” 1,423-LO whitespace, the largest gap in your book. Corp-paid model with $195/mo MSRP. Grant Horvath has an open $720K Full Enterprise expansion opp (Rate Consumer Direct) in Identified stage, close date 7/24/2026. NextStep says 'Kyle on golf in June and Adam Boyd new hire to run CDL.' The Consumer Direct division is the expansion lever โ€” new leadership (Adam Boyd) + golf-event access (June) + existing corp relationship = timing window.
Your Move
This is Grant Horvath's expansion play (ENT AE-owned). Support by surfacing usage data from the 170 active LOs (engagement trends, ROI examples) that Grant can use in the Consumer Direct pitch to Adam Boyd. Ping Grant after his June golf event to confirm if he needs CSM air cover (demo, PHR deck, champion intro).
โž• CalendarENT AEGrant Horvath
Movement Mortgage, Llc
+$200K ARR
CSA unlimited deal for enterprise rollout
Signal
Movement has 1,146 LOs using Homebot individually (not on the Marketplace enterprise plan). Grant Horvath has an open CSA expansion opp (Unlimited) in Business Case stage. Movement ranked #1 lender in Washington for total volume + market share in 2025 (March 2026 news). April job postings (Quality Control Specialist, Business Operations Analyst) + Todd Johnson hire (Midwest Ops, March 2026) signal operational scaling. Grant's NextStep says 'connecting with Ari after she talks with Kayla' (4/12/2026) โ€” motion is active.
Your Move
This is Grant Horvath's expansion play. Support by pulling engagement data from the 156 Marketplace users vs the 1,146 individual users to quantify the value gap (e.g. 'Marketplace LOs have 2.3ร— higher engagement, 47% client utilization vs 18% for individual'). Grant can use this in the CSA business case with Kayla and Ariana.
โž• CalendarENT AEGrant Horvath
Account Details19 accounts